Storycel

Branded microdramas

Find Your Story.

We make short, serialized, vertical episodes built for Reels, TikTok and YouTube. They're scripted, cast and shot like real drama, with your brand at the heart of the story.

Take the first step

Open to brand collaborations now ✦ Reels ✦ TikTok ✦ YouTube ✦

The crew has worked with

  • NBC
  • Paramount
  • CBS
  • Moomin Characters
  • Central Park Tennis

The Shift

The world doesn't watch ads anymore. It consumes stories.

Close-up of an actor in glasses, a scarf and a coral coat

That's why we make branded microdramas.

We create a fictional, serialized world where your brand lives naturally. It's designed to attract your exact niche audience and position your product as part of the story, without ever feeling performative.

We trust the audience to connect the dots. They don't need to buy your product to enjoy the world, but buying it brings them closer to it.

Storytelling is the oldest tool we have. We make it your growth engine.

The Journey

From first idea to final post, we handle it all.

  1. Concept
  2. Script
  3. Production
  4. Edit
  5. Posting
  6. Analytics

You just sit back and enjoy while you:

Increase sales

Turn viewers into fans, and fans into customers.

Build brand loyalty

Show people a world they want to come back to.

Stand out

Having a story keeps you from blending into similar brands online.

On Set

Scripted, cast and shot like real drama.

Woman in a coral coat holding a patchwork handbag at the foot of a staircase Camera operator filming two actors in a stairwell Two actors in costume between setups in a blue room Close-up of a hand gripping a frame drum wrapped in colored cloth On-set monitor framing two actors at a restaurant table Three people in a tense conversation around a table in a wood-paneled room Selfie outside a wine bar with a crew loading camera cases behind

Our Offers

Pick the size of your story.

Story

What you get:

  • 3 episodes (1 minute)
  • 1 character
  • 1 location
  • Behind-the-scenes stills

$10,000

Standard

What you get:

  • 9 episodes (1 minute)
  • 2–3 characters
  • 2 locations
  • Behind-the-scenes stills + video

$28,000

Signature

What you get:

  • 20+ episodes
  • 3+ characters
  • Premium locations
  • Behind-the-scenes stills + video
  • Influencer collaborations

$50,000+

Portrait of Hedda Halinen

The Crew

Every series is made with real film craft.

Hedda Halinen

CEO

With 8 years of experience at an Emmy-nominated Finnish media company, Hedda Halinen is used to running multiple productions and marketing campaigns at the same time.

Portrait of Nicole Agosto

Nicole Agosto

Producer

With long experience in producing broadcast media, Nicole Agosto is the perfect producer to run our fast production pipelines with precision.

Portrait of Mauricio Guerrero

Mauricio Guerrero

Social Media Strategist

Social Media Marketing and Paid Ads strategist Mauricio Guerrero has a special interest in sports and wellness. Worked on campaigns with Central Park Tennis and Moomin Characters to name a few.

40+

Backed by a network of 40+ NYC creatives

Writers, cinematographers, costume designers and more, so every series is made with real film craft. We hire who your project needs, so you can have the best result possible.

The first step

Tell us who you are, and we'll find your story.

Book a 30-minute consultation